- Full list of inclusions
The extras
aren’t extra.
We don’t ship half-finished websites and call the rest “add-ons.” Every project we deliver includes, at minimum, everything it needs to actually work for you — not a stripped-down version we hope you’ll upgrade later. If it’s not ready to provide real value, it’s not ready to launch.
- 01 the basics
The foundation of every website we build
Mobile Design
Your site adapts seamlessly to phones, tablets, and desktops, so it looks and works great no matter how someone finds you.
Fast Load Speeds
We optimize images, videos, and configure caching so your pages load quickly and visitors don’t bounce before they see anything.
Security
Every WordPress site ships with WordFence configured, so brute-force logins and bots get stopped before they’re a problem.
QA Testing
Before launch, we test across browsers, devices, and screen sizes to catch issues before your customers do.
Analytics
We install and configure analytics from day one, so you have real data on traffic and behavior instead of guesswork.
CMS Training
We walk you through your content management system so you’re not stuck waiting on us for simple text or image updates.
Ownership of Website
The code, the content, the domain — it’s all yours outright, with no licensing fees or platform lock-in.
SEO fundamentals
Clean URLs, proper meta tags, and a sitemap are set up from the start, giving search engines what they need to find you.
Contact Forms
A working contact form with spam protection is included, so leads reach your inbox and bots don’t clog it up.
Basic Copy
We write clear, functional starting copy for your pages, so you’re not launching with placeholder text or a blank page.
Custom Design
Your site is built from scratch around your brand, not stretched over a generic template.
Foundational Keyword Research
We identify the terms your customers are actually searching for, so your content is built to be found.
Free Privacy Policy
A legally-informed privacy policy is included, so you’re covered on data collection disclosures from day one.
Free Social Media Integration
Your site connects cleanly to your social profiles, making it easy for visitors to follow and share.
Search done honestly
We cover design, development, and hosting of websites. We’re not a marketing agency, and we don’t have a dedicated SEO team on staff. But we’re technical people — we understand SEO well, we just don’t sell it as a standalone service.
Here’s what that means in practice: when we build your website, SEO isn’t an afterthought. We spend dedicated time on it as part of every build — keyword research, writing copy that reflects that research, mapping out page hierarchy so crawling works the way it should, and making sure your site is fully indexable by Google. This is included at no extra cost.
Our SEO strategy
01
Rich keyword content
We start with focused keyword research, built directly into your project scope. The goal is content that reads naturally for your customers while still speaking the language search engines reward.
02
Technical SEO foundation
Every site we build is crawlable, mobile-first, and fast — with proper caching, optimized images, clean semantic markup, a logical page hierarchy, and fully handled metadata.
03
Analytics setup
You can’t improve what you can’t measure. If you host with us, analytics are built right into your WordPress dashboard. If you host elsewhere, we’ll set up Google Analytics for you at no additional cost.
- 02 research
We do our homework
By the time we have a first call, we’ve already been through your current site, the competitors who show up next to you, your reviews, and what people in your area are actually typing into Google.
So the call isn’t us asking what you do for thirty minutes. It’s us showing you what we found and asking the questions that are left. You get the short version of it either way, whether or not you hire us.
No charge, no obligation, and it happens before the discovery call.
What we look at first
01
Who you’re up against
The three or four names that keep coming up in your county — what they promise, what they charge for, and where there’s an obvious gap you can own.
02
What people search for
The real phrases people type when they need what you sell — including the local ones nobody thinks to put on a website. This is what the pages get built around.
03
How your customers describe you
Your reviews, in their words. The phrase a customer used to thank you is usually better than anything a copywriter would invent, and it tends to end up on the homepage.
- 03 Design
Custom design to fit your brand
We believe your website should feel like an authentic extension of your business—not just another template. That’s why we take the time to get to know you, your goals, and what makes your brand unique before we begin designing.
From there, we create a custom design brief featuring thoughtfully selected typography for headings and body copy, along with curated color palettes that reflect your brand’s personality. Throughout the process, your feedback helps shape every decision. By collaborating toward a shared vision, we create a website that feels unmistakably yours and resonates with the people you want to reach.
Before we build, you see it.
The design brief
Deliverable 01The wireframe
Deliverable 02Pick a palette or typeface and watch it change.
Roofing done right.
Storm damage, insurance paperwork, and a crew that shows up when we said we would.
FREE INSPECTION OUR WORKRe-roofing
Storm repair
Gutters
- 04 writing
You never start from a blank page
Many projects stall on filling out the copy (the paragraphs and headings) on a website. Unfortunately, stalling on copy means missed deadlines.
While we can never replace your voice, we can get you started in the right place. Based on what we discussed during discovery, the material you give us, and information we can find online, we will write a basic copy to fill out your site. So, you’ll start with a solid foundation.
